The Billboard on Highland is unreadable

[R Sorak]

Last Tues eve the whole group on the the Peddlers bike ride studied the billboard you just put up for 10 minutes while waiting to leave on our ride.....No one could figure out what it's about......Help?!? What is the purpose of this billboard? Too bad you wasted the opportunity.

[Steve Barlow]

Thanks for your thoughts and for sharing that experience with us. One interesting conversation we have had about the billboard is whether it is art or advertising. If art - then a 10 minute study by a group that presumably all came up with different interpretations may be a good result. If it is advertising, then we fail for not sending a message. My intention was not for it to be advertising. But many folks think we should use future billboard space as advertising FOR the art project. At any rate - I hope that everyone will keep watching!

[cedar lorca nordbye]

There's a new art-related billboard on Highland, this one is more of an ad. We learn as we go! Let us know what you'd like to see up in our shared public space, thank you for communicating, don't stop.


Steve Barlow said:

Thanks for your thoughts and for sharing that experience with us. One interesting conversation we have had about the billboard is whether it is art or advertising. If art - then a 10 minute study by a group that presumably all came up with different interpretations may be a good result. If it is advertising, then we fail for not sending a message. My intention was not for it to be advertising. But many folks think we should use future billboard space as advertising FOR the art project. At any rate - I hope that everyone will keep watching!